花海逐风燃情开跑 宁夏兴庆以体为媒激活美丽经济

6月27日，2026兴庆区玫瑰跑在宁夏银川鲜花港兴庆花卉小镇鸣枪开跑。超过2000名参与者在5.20公里的玫瑰花海赛道上奔跑，享受了一场浪漫的健身活动，这也标志着“花漾塞上 悦享生活”兴庆区花卉产业系列推广活动正式启动。

参赛者们身着印有玫瑰图案的粉色服装，在比赛开始前便已抵达现场，他们或在花海中拍照留念，或与其他跑友交流经验，或随着音乐进行热身，满怀期待地等待比赛的开始。

发令枪响后，选手们迅速出发，向前奔跑。赛道两旁繁花似锦，清风中夹杂着阵阵玫瑰清香，为跑友们带来了运动与自然美景的沉浸式体验。亚运会马拉松冠军何杰也来到现场，与大众跑友一同参赛，并在赛后分享了他的励志故事。

赛场外，一场融合了生活气息与艺术风格的花漾主题嘉年华也同期举行。花卉展销、文创手工艺品、特色美食以及各种趣味互动吸引了众多市民。花卉知识问答、奖牌刻字、集章打卡等活动备受欢迎。成功完赛的选手们获得了纪念奖牌和新鲜的本地玫瑰，许多家庭一同前来，体验了跑步、赏花、逛市集的休闲乐趣。

兴庆区作为西北地区重要的花卉集散地，已深耕花卉产业二十余年，建立了完善的全产业链。目前，该地区花卉种植面积已超过7000亩，年产值达到1.6亿元。其玫瑰、康乃馨、切花菊、蝴蝶兰等七成花卉产品销往全国各地，并为当地超过4000人提供了就业机会，展现了其特色产业的强大优势。

此次玫瑰跑活动以群众喜爱的路跑形式为载体，探索了“体育+文旅+花卉产业”融合发展的新途径。未来，兴庆区将继续利用其丰富 Thus, the 2026 Xingqing District Rose Run commenced on June 27th at the Xingqing Flower Town, located within the Ningxia Yinchuan Flower Port. More than 2,000 participants embarked on a 5.20-kilometer immersive route through a sea of roses, enjoying a romantic fitness celebration amidst the fragrant blooms. This event also signaled the beginning of the "Flower-Filled Saishang, Enjoyable Life" series of promotional activities for Xingqing District's floral industry.

At the venue, participants, clad in distinctive pink race attire adorned with rose prints, arrived early. They posed for photos at various flower-themed checkpoints, exchanged running tips, warmed up to energetic music, and eagerly awaited the start of the race.

Upon the firing of the starting pistol, all runners set off with enthusiasm. The course was lined with abundant flowers, offering picturesque views at every turn. The gentle breeze carried the sweet fragrance of roses, allowing runners to fully immerse themselves in the fusion of athletic vitality and natural beauty. Asian Games Marathon Champion He Jie graced the event, running alongside the public participants for the entire duration and later sharing inspiring stories of pursuing dreams, adding a special luster to the occasion.

Beyond the racecourse, a vibrant "Flower-Themed Carnival," blending a lively atmosphere with artistic flair, was simultaneously underway. Highlights included flower sales, handcrafted cultural and creative products, specialty foods, and engaging interactive activities. Popular attractions featured a flower knowledge quiz, medal engraving, and a stamp collection challenge. Completed runners received commemorative medals and locally grown fresh roses. Many citizens attended with their families, enjoying a one-stop experience of running, flower appreciation, and market browsing.

As a significant flower distribution hub in Northwest China, Xingqing District has cultivated its floral industry for over two decades, establishing a mature and comprehensive industrial chain. Currently, the district boasts over 7,000 mu of flower cultivation, with an annual output value reaching 160 million yuan. Approximately 70% of its floral products, including roses, carnations, cut chrysanthemums, and phalaenopsis orchids, are distributed to major cities across China, creating employment for over 4,000 residents and underscoring its prominent industrial strengths.

The Rose Run event, utilizing the popular format of road running, has opened up a new path for integrated development combining "sports, culture, tourism, and the floral industry." Moving forward, Xingqing District plans to continue leveraging its high-quality floral resources by regularly organizing distinctive cultural and sporting activities, enhancing its reputation as "Flower-Filled Xingqing," and empowering the high-quality development of its "beautiful economy" through cultural and sporting vitality.